Find out how your business can benefit from being ranked as highly as possible in the search engine results. Doing it the right way is good for your customers and your business.
Everyone wants to be first on Google’s search results, you too? Scroll down if you want some background information on Search Engine Optimisation, or just get in touch right away!
Everyone with a business wants their website to be found at the top of Google’s search results, which means there will always be intense competition for the top spots. It is possible to reach these positions though, and for those who are successful, the rewards can be huge.
Unfortunately, this great demand also resulted in an industry of unscrupulous search engine “experts” who won’t hesitate to promise they can get your site to the top. The reality is, they can’t truthfully guarantee this at all – although that won’t stop them from taking your money, so be cautious and be wary of promises.
In determining ranking positions, Google considers hundreds of factors in assessing websites’ relevance to searches. As you’d expect with such complexity, to ensure continued success for any website, there is no guaranteed quick-fix. However, a website that has been well-designed with good, relevant content and structure is always what to aim for. Do this and you’ll have the best foundation to build upon. It’s essential for your web designer to appreciate the importance of this, or your website won’t produce the results it should be capable of.
Ideally, search engine optimisation should be ongoing as the site develops and not left until later, as an optional afterthought. My approach is for basic search engine optimisation to be an essential part of the project, and the results I have achieved for clients has been remarkable and verifiable too.
Comprehensive SEO should be considered as a long term evolution for your website, responding to buying patterns, trends, Google’s ever-changing ranking algorithm and advances in technology. Patience also helps!
If you already have a website, which is underperforming, let me know and I’ll suggest ways in which it could be improved.
Google’s search results are primarily driven by relevance, and they encourage website owners to optimise their sites to be found. And there’s a very good reason for that…
Google’s income depends on maximising their users’ clicks!
As the most popular search engine, it’s in Google’s interests always to be returning high-quality, relevant search results. Why? Because they make billions simply from people clicking on any corresponding Google Ads strategically positioned on the search pages. Incidentally, many searchers may not be fully aware they are clicking on these ads and overlooking the actual free “organic” search results. Google has increasingly devoted more prominence to ads than to organic search.
Since Google charges the advertiser for each click, Google wants to attract as many people as possible to do so. By encouraging website owners to optimise their sites to improve organic ranking, it also helps to guarantee that Google’s popularity is maintained. The army of website owners helps them to achieve that.
Therefore, Google provides a lot of valuable information for website owners to help them to optimise their websites.
If Google didn’t strive to improve search results its income would decline, as people would eventually start using other search engines, so Google continually refines their algorithm for how websites are ranked. It’s also a cat-and-mouse game, because there are other businesses who are constantly looking for loopholes to exploit their system.
Don’t be tempted to risk your online reputation, by using any tricks or dodgy practices in an attempt to boost your search ranking. Google has no hesitation in penalising sites that do this, or dropping them completely. Even major companies have been affected in the past. Instead, for long-term success, play by the rules and focus on improving your website for your target audience. Done properly, you will see your website steadily improve its ranking position and your website will go from strength-to-strength.
There are several hundred factors that contribute towards how Google (and other search engines) attempt to sort results in order of importance. Some have more bearing than others, but they all play a part, and the more your site can comply with these factors the better it will perform. In each case, the relevance and rank of a website and its contents is determined by complex algorithms which are continually being adjusted. Although these algorithms are secret, Google does try to make it easy for website owners to make the most of them.
You can read some advice for website owners here:
Google Search Console – General Guidelines
Help and advice on Web Design, Website Hosting and Email Services for small businesses with big plans. Plus ideas and inspiration to help your business thrive in a competitive world.
Why settle for less?
Call: 01555 840083