Get to grips with Google Ads

The Good, The Bad and The Ugly?

Have you considered advertising on Google Ads yet? You may have encountered it previously as “AdWords” and “AdSense”. It can seem like a minefield for the unwary, as it is a powerful and complex system to relieve you of your marketing budget as fast as you like. However, if you take the time to understand how to use it to your advantage, there is no doubt your business may benefit.

As with most technology, there is a lot of jargon that goes hand-in-hand with it. Learn what’s important and it will seem less like the wild west of the worldwide web and more like a good prospect for your business.

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Google Ads enables you to place advertising online in various ways.

Primarily, this allows ads to be placed at the top of any Google search results page, but the system also provides other options for where ads can be shown.

…but why advertise?

Ideally, with a well-designed website, it will be highly ranked in Google’s search results pages free of charge. However, if your business has a lot of competitors, all those other website owners will also be aiming for high ranking positions and not everyone will be successful.

Choosing to advertise instead (or as well as) gives you more control over where and when your business or products can be seen – but that comes at a cost.

This is PPC Advertising

Pay-per-click describes this kind of advertising, and you will be charged according to how many people have clicked on your ad multiplied by the rate you have agreed. The Google Ads system is partly driven by a bidding process, therefore, those businesses who are happy to be charged more are likely to see their ads positioned above yours. But there’s actually far more to it than that.

Read more about Google Ads here:
https://ads.google.com

and also here, on Wikipedia:
https://en.wikipedia.org/wiki/Google_Ads

Google Ads Frustration!

If you’ve been concerned about the runaway costs of your Google Ads account, or that it’s not achieving what you expect from it. Let me know, I may be able to help.