Your website is your shop window to the world and customers will judge by what they see as well as what they read. Do it right and insist on great photography and graphics. It WILL make a difference.
Think your business image could be better? Get to it, or get in touch.
If you can’t get excited about the photographs on your own website, it’s unlikely they’ll inspire your visitors either, who may simply take their custom elsewhere.
What do you need to show on your website and to whom? What do your customers or clients want to see and what do they need?
If you sell products of any kind, they should be photographed and presented in a way that will encourage more sales. At least they ought to look good, so if you have access to (and permission to use) manufacturers’ high-quality photography, take advantage of it. And if you are the manufacturer, create your own great photo library of your products.
Consider having a series of photographs to demonstrate different product features or to suggest the benefits that will come from their use or ownership. And be sure to illustrate any advantages the products have over competing items, or how well they have been made.
Ensure your products and services look in good shape online, whatever they happen to be. Make your customers really want what you have.
Struggling to get great photography?
Get in touch!
Taking the right shots is just the beginning. What can be done with them makes a big difference too! But even if your photos aren’t great, you may be surprised by how much I can improve them.
It’s your website and virtually anything is possible! So tell me your ideas…
If your business is service orientated, the same reasons for good photography apply. But in this case, how can you persuade potential customers to place their business with you, rather than with a competitor? Aim to show your service being delivered in a way that conveys excellence, attention to detail and customer care.
In some industries or businesses, there may be fewer obvious defining factors. Nevertheless, consider ways in which you could show how customers will benefit from your service.
It’s entirely possible that your competitors’ websites may show none of these things, which could leave you well-placed to win more business simply by you highlighting them to your advantage. It will give your prospective customers confidence in what you do.
Commission (or take) photographs that best illustrate the features you’d like to convey to customers in order to win their business. Ensure that they are well-taken by being particular about lighting, sharpness, angle and composition; and watch-out for distracting reflections and shadows etc.
Remember, if one picture doesn’t tell the complete story, add others either as a slideshow, movie clip, or montage.
If you are handy with a camera and know how to get the best from it, there’s nothing to stop you from taking your own photographs and building your own image library. Otherwise, commission the services of someone who does have the ability – and, most importantly, understands how to use that imagery to promote your business, not just for your website but for your other marketing requirements too.