For what might seem like an insignificant item, a logo can have the power to help build or break your business. What part does yours play and could it be doing more?
Successful, Dynamic, Efficient, Global? What’s your logo saying about your business – and what would you prefer it to say?
Look at every aspect of your business and how you could improve it. Now imagine how your logo could symbolise that to your customers.
Whatever your aspirations and however you want your business to be perceived, your logo and branding make a difference.
If your brand image is old, tired or embarrassing and in need of a corporate facelift, get in touch and I’ll be happy to work with you to inject some fresh ideas.
If so, it’s important that it gets off to a flying-start. How well you present your business can help to give your potential customers the confidence to do business with you in the first place, so don’t just make-do, get the job done properly. You’re likely to be competing against established businesses, so you’ll want to make a great impression from the beginning.
Simple and distinctive is best. It’s easy to be seduced by clever effects and multi-colours, but think beyond the obvious and remember that your logo should always look good wherever it’s likely to be seen.
For example, it should still be easily recognisable even when it’s tiny (or viewed from a distance), perhaps at night under poor lighting conditions, or whatever demanding circumstances that might be unique to your business, products or services.
When you’re choosing colours for your logo, make sure they’ll work well together, and also that the design will still be effective in a single colour environment when necessary.
If you start with a simple design that can do all this, it can then be easily enhanced for other situations. However, if you start with something fancy, you may then find it impossible to simplify when you need to.
Think also about any other requirements you may have, such as embroidery on corporate clothing, engraving, etching, or reproduction in vinyl for vehicle livery, sponsorship or exhibition display. Get it wrong and you’re missing-out on boosting your brand awareness.
The more thought you put into creating an effective and versatile logo that really suits your needs and identity, the more successful it should prove to be. But if logo design is not your strong point, don’t hesitate to get in touch and leave it to me.
Includes all the artwork files you may need.
In designing even a basic logo for you, I’ll also provide you with a full set of digital artwork in various graphic formats to cover the different requirements you may have. And for a full branding or corporate identity service, almost anything is possible, including animation.
Time for a logo revamp? Call: 01555 840083